DAWN TO DUSK

WAYFINDING
PRINT (4” x 6” 16-PAGE GUIDEBOOK)
ILLUSTRATOR / PROCREATE

Visitors unfamiliar with Peoria might overlook its charm, but the tour guidebook ‘Dawn to Dusk’ reveals the hidden gems that make this city unique—all in a day’s adventure! Peoria is smaller and lesser known compared to its surrounding cities like Chicago, St. Louis, or Urbana-Champagne, but many travel through it on their way to other locations. This guidebook takes that into account as Peoria is more of a pit-stop than a long stay for many; it features a full day of exploration in food, forest, and activity that will leave the traveler with a sweet memory of Peoria. 

The logo features a round moon cradled within the energetic silhouette of a sun, beautifully reflecting the themes of ‘dawn’ and ‘dusk.’ Warm colors evoke the feelings of a sunrise, enticing the appetite, while cool blues and greens capture the calmness of a sunset and the tranquility of nature. The book begins with an overview, presenting a complete itinerary and map and detailed breakdowns of the two explored areas: Downtown and the Heights. Each dot on the map corresponds in color to its larger version in the itinerary and at the top of the location’s page. Deep orange represents food as the color stimulates appetite, yellow represents energetic and exciting activity, and green represents nature and outdoors. The dots placed at the starting and ending point on the map are marked with an icon of a sun and moon to make the beginning and end more visible. Each activity includes vital information such as address, price, summary, transport options, and time frame to help the traveler conveniently determine what the location and experience will be. An optional participation section offers local tips and fun activities, ensuring an enriching experience.