Both auction houses had an existing typeface they were using for their wordmarks, Touvlo; it’s great for body copy, but lacks a lot of character. After a few smaller projects, I wanted to help promote a more solidified identity. I added Hagrid, a bold sans-serif typeface with both grotesque and brutalist character. The combination of these attributes give it power, boldness, and uniqueness—similar to why and how an antique is collected and displayed. In addition to the typeface, I began to regularly incorporate some hues of brown and occasionally blues. The slightly warmer-toned browns give the feel of long-standing knowledge while the blues promote trustworthiness and rarity.